Conversion Tracking

Conversion tracking is the act of communicating down-funnel user events back to Talroo that come from the job traffic Talroo generates. Conversion tracking is a very important part of the advertising process as it allows our system to automatically adjust and optimize the various traffic sources that make up the Talroo Marketplace so that your job adverting performance metrics are hit.

Talroo can track up to three different conversion events. While it is beneficial to track as many conversion events as possible, it is most important track the conversion event that is most important to you so that Talroo can optimize towards the goals you have as an advertiser.

Talroo currently supports both Image Pixel tracking and Server-side Click Id Postback tracking.