Skip to main content

Affiliate ID Segmenting

Publisher Best Practices for Traffic Segmentation​

What is your affiliate ID?​

Affiliate ID is the ID (typically 3 or 4 digits) that is present across Talroo's resources, including publisher dashboards and Search URLs:

api.jobs2careers.com/api/search.php?id=9999&pass=ABCDEF&ip=...&q=...&l=...
Publisher Feed Manager

To maximize revenue and optimize performance, publishers should use different affiliate IDs for distinct traffic source groups. This enables better tracking, higher quality scores, and improved monetization. Ideally, each URL domain ought to have its own affiliate ID. However, segmenting traffic into bins, with multiple URLs per bin, offers a more flexible alternative.

Why Segmenting Matters​

Talroo's system applies quality scoring, content filtering, and optimization at the affiliate ID level. When high-quality and low-quality traffic sources share IDs, the bad traffic pollutes the good, resulting in:

  • Lost Content: Our system suppresses some jobs from showing in low quality publishers
  • Lost Revenue: Low referral fee computed due to low overall quality score
  • Limited Optimization: High quality signals are muddled across sites, making optimization difficult

Separating and Specifying Different API Usage Patterns​

Talroo optimizes APIs based on their purpose, affecting metrics such as latency. It is crucial for API users to separate the different API types into their own affiliate ID and specify to us what each affiliate is.

In addition to standard API usage, the 4 special API types include:

API TypeDescription
API-SMSText job alerts
API-EmailEmail job alerts
API-PUSHJob alerts via push notification
API-REGUsed in registration flows

Example Segmenting Strategies​

Group by Traffic Type​

  • Search Traffic: YourCompany_SERP
  • Direct/Organic: YourCompany_Direct
  • Email Campaigns: YourCompany_Email (API-Email)
  • Mobile Apps: YourCompany_Mobile (API-PUSH or API-SMS for alerts)
  • Partner/Syndicated: YourCompany_Partners

Group by Job Type (Industry-Based)​

  • Healthcare Jobs: YourCompany_Healthcare
  • Tech/IT Jobs: YourCompany_Tech
  • Retail Jobs: YourCompany_Retail
  • Logistics/Driver Jobs: YourCompany_Logistics

Group by Quality Tier​

  • Premium Sites: YourCompany_Premium (high engagement sites)
  • Standard Sites: YourCompany_Standard (typical performance)
  • Test/New Sites: YourCompany_Test (unproven sources)

Implementation Guidelines​

When to Create New Affiliate IDs​

Request separate IDs when:

  • Traffic sources have >20% difference in conversion rates
  • Distinct user experiences (job board vs widget)
  • Geographic or demographic segmentation

Keep same ID when:

  • Minor URL Variations (ex. www vs. non-www)
  • A/B Test Variations
  • Load-balanced Domains

Example Structure​

pub_customer_id: YourCompany (123)

  affiliate_id: YourCompany_SERP (4567)
    - search.yoursite.com
    - results.yoursite.com

  affiliate_id: YourCompany_Direct (8901)
    - yoursite.com
    - www.yoursite.com

  affiliate_id: YourCompany_Mobile (7654)
    - m.yoursite.com
    - app.yoursite.com

Benefits of Proper Segmenting​

  • Higher Revenue: High quality affiliates include higher payout contents, benefiting on both average earnings per click, and higher click-through rate
  • Cleaner Reporting: Performance metrics aligned with traffic sources
  • Faster Issue Resolution: Problems isolated to specific segments