S2S Conversion Postbacks
What are conversion postbacks?
Postbacks enable Talroo to send downstream conversion signals back to you in near-real time. Talroo sends postbacks via HTTP POST or GET requests and includes information such as the original click ID that was set to us. This data should help improve your traffic quality by knowing which clicks were good.
To set up a postback integration, contact the Talroo Publisher Team to request this feature and provide a technical specification for integrating it into your system.
What we need in your technical specification
- URL to send the postbacks to
- HTTP method (GET or POST)
- Details about what data to include
- Name of your click id parameter for us to match/return on
Current system details
- Prefer shorter URLs and minimal parameter names
- A status 200 response is expected from your system, even if the match is not successful
Available Data Fields
| Field | Description |
|---|---|
| Your Click ID | The click ID you originally sent |
| Conversion name | Type of conversion event |
| Timestamp | When the conversion occurred |
| Your T-values | Tracking values you provided |
| Talroo Job ID | The job associated with the conversion |
| Special Request... | Custom fields upon request |
note
Parameters can be renamed to match your system requirements. Contact the Publisher Team for customization options.