Earnings Report
Open Earnings Report from the left navigation in tap.talroo.com for a tabular daily view focused on payouts. Use date filters and feed toggles to drill down on data. Click on the download icon on each row for click-level data.
Filters and refresh
At the top of the page:
- Time range — Presets such as Current month anchor the metrics (pair with From / To dates when you narrow the slice).
- From / To — Inclusive dashboard dates covering the CSV you intend to reconcile.
- Last updated timestamp — Rotate to the latest by clicking on the refresh button.
Feeds with data
The Feeds with data in this period strip will list every feed with data in this period:
- Clicking on a feed will include/exclude it from the report.
The color of the feed and the percentage is based on its CURRENT Quality score. Read More
Table columns
| Column | Description |
|---|---|
| Date | Calendar day summarized in TAP for the selected timezone rules. |
| Total clicks | Total click volume for the day and feeds selected (including Expired & Stale). |
| Earnings | Dollars Talroo attributes for that slice. |
| Avg EPC | Mean earnings per credited click (Earnings / Total clicks). |
| Expired clicks | Count and percent of clicks to expired inventory See Expired. |
| Stale Clicks | Count and percent of latent clicks. See Stale |
| Details | Download arrow Download click-level details for the day/total. |
A summary row (day-range Total) mirrors the rollup for the filtered window—use.
Analytics focuses on exploratory charts (Publisher Summary plus per-feed tabs). Use Earnings Report for billing details or click-level reporting
Downloadable Report Columns
| Column | Description |
|---|---|
| time | Timestamp that a click occurred (EST) |
| expired | Whether the click was counted as expired |
| stale | Whether the click was counted as stale |
| referrer_url | Source domain or host you attributed via the referrer parameter — see Referrer. |
| click_state | US State that the click occured for |
| t1 | tracking tag See Tracking |
| t2 | tracking tag See Tracking |
| t3 | tracking tag See Tracking |
| conv | timestamp (EST) for a conversion event |
| conv2 | timestamp (EST) for a conversion event |
| conv3 | timestamp (EST) for a conversion event |
You cannot categorize conversions by the conv, conv2, conv3 columns. Each job may use any/none of them for any conversion type.
Related
- Analytics — charts, funnel diagnostics, affiliate breakdown views
- Tracking Tags — tagging rules and URL patterns
- Referrer (traffic source) — optional
referrerfor Analytics and CSVs - Programmatic Access — authenticated API equivalents