Earnings Report
Earnings Report in the left nav of tap.talroo.com is a daily breakdown of feed performance. Filter by date and each feed. Click the download icon on a row for click-level data.
See Analytics for more graphs about your feed data
Receiving your payments
Payments are monthly, about 37 days after the end of the earnings month, with a $10 minimum. Balances below $10 carry over to the next month. See Payments for transfer methods and fees.
Filters and Refresh
The table and CSV is filterable on time range. Dates are inclusive.
Feeds with Data
The Feeds with data in this period will only display your feeds with data in the selected timerange:
- Clicking on a feed will include/exclude it from the report.
The color and percentage on each chip is the feed's current Quality Score. See Quality Score.
Table Columns
| Column | Description |
|---|---|
| Date | Calendar day in TAP's timezone |
| Total clicks | Clicks for that day and the selected feeds (including expired and stale) |
| Earnings | Dollars attributed for that slice |
| Avg EPC | Earnings per click (Earnings / Total clicks) |
| Expired clicks | Count and percent of clicks to expired inventory. Expired clicks. |
| Stale clicks | Count and percent of latent clicks. Stale clicks |
| Details | Download arrow Download click-level details for the day/total. |
Downloadable Report Columns
Click-level downloads do not include exact earnings for each click. For CPC feeds, we pay the API or XML price when a click passes validation and is neither stale nor expired.
| Column | Description |
|---|---|
| time | Timestamp that a click occurred (EST) |
| expired | Whether the click was counted as expired |
| stale | Whether the click was counted as stale |
| referrer_url | Source recorded for the click, including any referrer override. |
| click_state | US state the click came from |
| t1 | tracking tag See Tracking |
| t2 | tracking tag See Tracking |
| t3 | tracking tag See Tracking |
| conv | timestamp (EST) for a conversion event |
| conv2 | timestamp (EST) for a conversion event |
| conv3 | timestamp (EST) for a conversion event |
conv, conv2, and conv3 can record different events for different jobs. For optimization, count a click once if any of those columns has a timestamp.