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Affiliate ID Segmenting

Use different affiliate IDs for different traffic sources. Quality Score, content filtering, and optimization all run at the affiliate ID level, so mixing good and bad traffic in one ID drags the good traffic down with it.

Give each domain its own affiliate ID when you can. If that's too many IDs, group similar URLs into bins. You can also split placements on the same site: search results vs a comparison tool on a job page vs a widget in the footer.

Finding Your Affiliate ID​

It's the ID (usually 3 or 4 digits) that shows up in TAP and in Search URLs:

TAP Feed id

ID Example in a URL​

api.jobs2careers.com/api/search.php?id=9999&pass=ABCDEF&ip=...&q=...&l=...

If You Mix Sources on One ID​

You won't be able to tell which of your sources/placements is reducing your overall quality, causing lost content and revenue.

API subtypes

If you use the API for email, SMS, registration path, or push notifications, contact publishers@talroo.com so we can classify that traffic correctly or split it onto another API feed.

Example Strategies​

By traffic type: YourCompany_SERP, YourCompany_Direct, YourCompany_Email (API-Email), YourCompany_Mobile (API-PUSH or API-SMS for alerts), YourCompany_Partners.

By job type: YourCompany_Healthcare, YourCompany_Tech, YourCompany_Retail, YourCompany_Logistics.

By quality: YourCompany_Premium, YourCompany_Standard, YourCompany_Test for unproven sources.

When to Create a New ID​

Don't split if the traffic doesn't have enough volume. We want at least 100 clicks a day on a new ID.

Ask for a separate ID when conversion rates differ by more than about 20%, the experience is different (job board vs widget), or you're splitting by geography or audience.

Keep the same ID for minor URL variation (www vs non-www), an A/B test of the same experience, or load-balanced copies of the same site.

Example Structure​

pub_customer_id: YourCompany (123)

  affiliate_id: YourCompany_SERP (4567)
    - search.yoursite.com
    - results.yoursite.com

  affiliate_id: YourCompany_Direct (8901)
    - yoursite.com
    - www.yoursite.com

  affiliate_id: YourCompany_Mobile (7654)
    - m.yoursite.com
    - app.yoursite.com

After You Split​

Higher-quality IDs get better-paying jobs (better EPC, often better CTR). Reporting matches how you actually get traffic. A problem stays in one segment.