Skip to main content

Understanding Quality Score

Understanding and Using Quality Score to Your Advantage​

Quality Score is Talroo's performance measurement that evaluates publisher traffic quality based on metrics we collect, such as conversion rates relative to a network baseline. It directly impacts your referral fee earned and impacts job eligiblity for each of your feeds.

What is Quality Score?​

Quality Score measures how well your traffic performs compared to the Talroo baseline for similar campaigns and contexts. It is expressed as a percentage:

ScoreMeaning
0%Average (baseline) performance
> 0%Above baseline
< 0%Below baseline

The Quality Score can be seen from multiple places in the dashboard, expressed as a difference from the baseline. The examples below are from the earnings report, the feeds list, and from the details page for a single feed.

Quality Score Earnings Report
Earnings Report
Quality Score Feeds List
Feeds List
Quality Score Feed Details
Feed Details

Warning Signs and Shutdown Risks​

  • Low content: Poor quality score will result in fewer jobs available
  • Lower Earnings: Poor quality score will result in fewer earnings for Dynamic pricing feeds
  • Low Click Volume: Both fewer jobs available and lower pricing can cause algorithmically fewer clicks
  • Shutdown: The account might be suspended due to consistent low quality especially for low volumes

Low Quality causes​

  • Extremely low conversion rates
  • High bounce behavior (e.g., bounce rates above 80%)
  • Geographic mismatches and irrelevant traffic patterns
  • Poor job seeker experience - Fake postings, Misleading flow or info
  • Incorrect traffic mix or cpa targets

Best Practices to Maintain High Quality Score​

DODON'T
Send genuine, high-intent job seekersUse incentivized or misleading traffic
Target relevant geographies and job categoriesSend international traffic to US-only jobs
Filter bot/automated trafficAllow automated/low-quality clicks
Align landing experience with job contentMisrepresent job content

Recovery Strategies if QS Drops Below -50%​

Immediate​

  • Audit sources: cut low-quality channels, check for bots
  • Verify geographic targeting and job relevance

Medium Term​

  • Simplify apply flow: fix UI/UX bottlenecks that hurt conversion rate
  • Introduce checking user qualifications where appropriate

Long Term​

  • Build a returning audience and email lists
  • Establish an optimization cadence (review, test, iterate)
Related

See Affiliate ID Segmenting for how to isolate quality issues to specific traffic sources.