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Intermediate Landing Pages

When a publisher click reaches Talroo, the user doesn't always go straight to the advertiser's site. For some jobs, Talroo routes the click to a different landing page to improve application quality. There are two of these: the Featured Job page and Talroo Apply.

Whether a click goes through an intermediate page is determined by Talroo.

Featured Job Page​

When a Talroo-provided job is clicked, Talroo may route the user to a Featured Job page on Jobs2Careers (Talroo's primary job board) instead of sending them straight to the advertiser. The page shows the job description and lets the user choose to apply.

This intermediate step is meant to filter for higher-intent jobseekers on quality-sensitive jobs.

Payout impact: Publishers are paid when the click reaches the Featured Job page. The payout may be slightly adjusted based on internal factors like the probability that the user proceeds to apply, compared to jobs without this intermediate step.

Featured Job Page

Talroo Apply​

For some jobs, Talroo hosts the application itself rather than sending the user out to the advertiser's external apply flow. This is called Talroo Apply. It streamlines applying with tools like auto-fill, custom resume building, qualifying questions, and resume parsing.

Talroo Apply is enabled per-job by Talroo and the advertiser, not by the publisher.

Talroo Apply

What This Means for Publishers​

You don't need to handle these pages differently — Talroo's click URL routes the user to the right destination. But it's useful to know that:

  • Some clicks settle on Jobs2Careers rather than the advertiser's site, and that's expected
  • Payout reflects the routing path Talroo chose for the job
  • Higher-quality apply flows (Talroo Apply) tend to lift conversion, which lifts your dynamic-pricing payout over time
  • Revenue Models — how Featured Job and Talroo Apply affect dynamic-pricing payouts
  • Quality Score — quality-sensitive jobs are most likely to use intermediate landing pages