Flat Fee vs. Dynamic Pricing
Understanding Revenue Models
Talroo offers publishers two payment options: Dynamic Pricing and Flat Fee. Both are performance-based partnerships. With Dynamic Pricing, publishers earn a percentage of what advertisers pay, aligning incentives for quality traffic. Flat Fee provides fixed payments per click regardless of advertiser payout. To align with performance, the available content on both models changes based on traffic quality See quality score
Dynamic Pricing is the default configuration for new publishers. Talroo encourages the use of Dynamic Pricing as it has potential for higher earnings for quality traffic.
Dynamic Pricing
Different jobs can have vastly different payouts based on source, industry, company, and more. Publishers under this model earn a percentage of the click payout from advertisers (ex. 20%). This ensures a symbiotic relationship where both parties benefit and earn more when quality traffic is driven to high-paying jobs.
Flat Fee
Regardless of job click price, flat fee publishers earn a fixed amount (ex. 20 cents) per click. This provides predictable, stable income but caps earning potential at the fixed amount. Any jobs with payouts lower than the fee will not be provided.
Comparison Table
| Dynamic Pricing | Flat Fee | |
|---|---|---|
| Earning Potential | Proportional to the Job | Capped at the Flat Fee |
| Performance | Rewards good quality with better earnings | Penalizes poor quality with less content |
| Job Content | Almost everything | Excludes jobs below the threshold |
| Earning Stability | Variable on quality | Stable per click, but click volume decreases with less content |
Dynamic pricing allows publishers to reap the benefits of high-paying jobs, seasonal peaks in the market, and quality incentives. Flat fee publishers earn a stable payout but may be served less job content and have capped earnings potential.