Flat Fee vs. Dynamic Pricing
Talroo prices publisher traffic two ways: Dynamic Pricing and Flat Fee. On either model, the jobs you have access to will change with traffic quality. See Quality Score.
Dynamic Pricing
Dynamic Pricing is the default for new publishers. It usually earns more if your traffic works well with us
Dynamic Pricing
Payout per click varies by job and your performance for jobs like it. You earn a percentage of what the advertiser pays. Better traffic tends to get you more jobs and better rates.
Flat Fee
You earn a fixed amount per click (for example, 20 cents), regardless of what the advertiser paid. Jobs that pay less than the fee are excluded from the feed.
Comparison
| Dynamic Pricing | Flat Fee | |
|---|---|---|
| Earning potential | Scales with the job | Capped at the flat fee |
| Performance | Better quality -> better earnings | Poor quality -> less content |
| Job content | Almost everything | Excludes jobs below the threshold |
| Stability | Varies with quality and the market | Price is stable, but content is not |
tip
Dynamic pricing rides high-paying jobs and seasonal spikes. Flat fee is stable per click, with less inventory and a hard cap.